February 4, 2010 | Beers | 3 Comments »

From time to time I love to publish a post about new Italian beers! Let’s start with something completely new, coming from Birra Amiata. It’s called Gincana, a name which is the union of the two special ingredients with which is brewed: ginepro (juniper) and canapa (hemp). The recipe provides the use of malted barley, [...]

February 3, 2010 | News | No comments

Have you ever heard about Birra Messina? It’s one of the many historical Italian local beers that over the years have gained a reputation throughout the country. Birra Messina was founded in 1923 as an independent brewery (originally called “Birra Trinacria”), but in 1988 it was bought by Heineken, which continued to brew and sell [...]

February 2, 2010 | Events | No comments

Even if February is just begun we look straight to March at one of the most important events in Europe: the Zythos Bier Festival, the largest beer fair of Belgium. Since Belgium is a brewing paradise, it’s easy to understand the expectation that spread every year among beer enthusiasts across the whole continent. This year [...]

January 29, 2010 | Articles and books | No comments

If you’re planning to open a pub (or if you already have one), remember to use blue or red lights and to turn up the music volume. The reason? Your customers will appreciate beer more and drink more. Yes, this sounds like a joke, but those are the conclusions, made easier, drawn from separate studies [...]