If you’re planning to open a pub (or if you already have one), remember to use blue or red lights and to turn up the music volume. The reason? Your customers will appreciate beer more and drink more. Yes, this sounds like a joke, but those are the conclusions, made easier, drawn from separate studies on how environmental factors can influence the choices of pub customers.
Jan
29
'10On how light and music influence the way we drink
Jan
20
'10Misinformation leads to prohibitionism
There are days when since the night before I know exactly what I’ll write on Beer Chronicles. There are other days when instead I have not the slightest idea about it and I found myself combing through archives and websites to find some interesting information. I presume I’m always dealing with challenging issues basing on the reviews I get on the blog and sometimes I simply prefer to remain silent rather than get nowhere. I think that this is a compulsory rule to ensure a good quality product. Too bad that apparently not everyone think the same way. I am referring to the article published yesterday on the Roman version of Repubblica.it, where Laura Mari has offered a formidable example of tabloid journalism and misinformation.
