In 2010 I published the first on-line survey on customs and habits of craft beer consumers in Italy on the Italian version of my blog. I previewed results during Pianeta Birra in February, thanks to the help and interest of Unionbirrai. Some months later I released a free-downloadable full detailed digital report of that study. Now, with some delay – for which I must apologize – I’m glad to release the English version of the survey, that you can download for free. Many thanks to Andrea Sclausero, who translated all the stuff.
Sep
1
'11First on-line survey on customs and habits of craft beer consumers in Italy
Jun
11
'10Introducing the Slow Food “Guida alle birre d’Italia” 2011
Yesterday afternoon in Rome the 2011 Italian beer Guide by Slow Food was officially presented. As you may know, this is one of the most important issue on Italian craft beer, which offers a detailed survey on Italian brewers and their beers, with descriptions, specifications and evaluations. The event was hosted by Vinòforum, a long standing Capitoline wine event. Certainly not a “friendly environment”, but this suggests the important status achieved by beer among wine lovers.
Jun
9
'10EurHop!, the first Europe beer tourist guide
Here we are, it seems it is time to publish a post that I was waiting to write for some time. I can finally introduce a project I care a lot and that kept me busy in the little free time I have had in recent months. In late June it will be launched EurHop!, the first tourist guide to beer in Europe. Do you know the Lonely Planet style guides? Well, imagine if there was a similar publication, that focuses on beer and not on strictly tourist destinations of a nation. Not bad, what do you think? 
Apr
10
'10Cataloging beer styles: how far is it worth the effort?
As reported by Charlie Papazian, in recent days the U.S. Brewers Association has released the latest revision of Beer Style Guidelines, i.e. a set of detailed guidelines set out to catalog the different beer styles in the world. It’s always a very interesting document, which is also used as reference for the annual contest connected to the Great American Beer Festival, the most important brewing event in the US. In the document (downloadable in pdf format ) are listed a good 140 different styles, some of which belong to the great classics of the world brewing art, though often these are simple variations on the theme, with so slight differences that it is natural to ask what meaning certain distinctions may have.
Mar
13
'10From the USA a sitcom set in a microbrewery
The poster of Strange Brew, a 1983 movie
Odd news reported by Beernews website, according to which the Fox is apparently planning a television series set in a craft brewer. Strange Brew – the temporary title – recounts the adventures of a small but successful family-owned microbrewery, around which the lives of family members are intertwined, committed to tackling the problems associated with work and cohabitation. For the record, the name is the same as a 1983 movie, of which you find the poster beside.
Jan
29
'10On how light and music influence the way we drink
If you’re planning to open a pub (or if you already have one), remember to use blue or red lights and to turn up the music volume. The reason? Your customers will appreciate beer more and drink more. Yes, this sounds like a joke, but those are the conclusions, made easier, drawn from separate studies on how environmental factors can influence the choices of pub customers.
Jan
20
'10Misinformation leads to prohibitionism
There are days when since the night before I know exactly what I’ll write on Beer Chronicles. There are other days when instead I have not the slightest idea about it and I found myself combing through archives and websites to find some interesting information. I presume I’m always dealing with challenging issues basing on the reviews I get on the blog and sometimes I simply prefer to remain silent rather than get nowhere. I think that this is a compulsory rule to ensure a good quality product. Too bad that apparently not everyone think the same way. I am referring to the article published yesterday on the Roman version of Repubblica.it, where Laura Mari has offered a formidable example of tabloid journalism and misinformation.
