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Another brilliant idea from those crazy guys at Brewdog brewery. Not another weird beer but a no precedent venture for a European micro-brewery. As you may read on their official blog, and on the Lorenzo Fortini’s Ales&Co. Society web-site as well, the brewery decided to sell 10.000 participating shares (the 9% of the whole) to anyone interested in purchasing them. Target of this venture the finance of an energy-saving self-sufficient brand new brewery.

Every share will cost 230£, approximately 250 €, as explained on the site created on this purpose. Buying a share will assure you a 20% discount on every beer purchase effected on their site and obviously the property of a little part of the society and the consequent right to claim dividends of one of the fastest growing brewery worldwide.

However, as suggested by Pete Brown on his blog, this share purchasing won’t fatten your wallet, but will be more a symbolic act, as far as you’ll get just a very tiny slice of the whole cake and therefore little incomes. It sounds more like a support than a real investment. A Brewdog geek would purchase his share for a sentimental feeling or for a sense of belonging like could be for joining Camra or associations alike.

Despite these considerations this idea proved to be modern and attractive, since people like Keith Greggor and Tony Foglio, both brilliant managers in the beverage business over decades, have joined this enterprise. Supporting a brewery in  becoming energy-saving and self-sufficient seems to be a stimulating business.

In case you were “seriously” interested in the idea go at Equity For Punks for details. On the homepage you’ll find this video as well:

A last remark on the news the head brewer of Brewdog, the Italian Matteo Milan,  decided to left the brewery and come back home, after a couple of full of success years. We can’t but wish him a future full of satisfactions and appreciations. Break a leg!