Although dialectics sometimes lead people to theorize the contrary, craft and industrial beers are quite different products. Consequently, their worlds are very far apart too, with completely different nature, philosophies and resources. Yet there is a new trend that seems to unite these two segments: the search for alternative materials containers. In the past we’ve already spoke of the rediscovery of cans (on which I’ll return later) and more recently we were arguing on PET bottles of Ceres and Bavaria. Today we must update the topic …
Sep
7
'10Hail to aluminum!
Jul
14
'10News from the industry
Troubles ahead for Heineken because of Birra Messina
Yes I know, speaking of multinationals is not the reason this site was born and in general is not a very exciting activity. But is the same economic sector nevertheless, and often these updates allow us to understand how the whole industry is evolving, which also includes craft brews. And I would say that in this case there are many clues, so that my four short news reports today are particularly interesting.
Feb
3
'10Troubles for Heineken in Italy and Switzerland
Have you ever heard about Birra Messina? It’s one of the many historical Italian local beers that over the years have gained a reputation throughout the country. Birra Messina was founded in 1923 as an independent brewery (originally called “Birra Trinacria”), but in 1988 it was bought by Heineken, which continued to brew and sell it with its name. Over the years the production was moved from the Sicilian town to the plants of the Dutch corporation which are scattered throughout the Italian peninsula (Massafra, Aosta, Bergamo, Cagliari). At this point you’d be asking yourself: what Birra Messina has to do with a product that is brewed somewhere else?
