Last week the most important beer blogs around the world dealt with a very interesting topic: innovation in beer. The subject has been raised by Ron Pattison on his Shut up about Barclay Perkins, where he hurled himself towards the concept of innovation connected to beers. These are some passages from his post:
I’ll be honest with you. I don’t want innovative beer. I want tasty, refreshing beer. Beer I want to drink more than a mouthful of. Beer that’s a joy to drink rather than an exercise in endurance. I don’t want to think “what a clever brewer, how ever did he come up with adding a slight apricot flavour to a Pale Ale?”. […]I want something to drink, something that lifts my spirits and makes my heart soar. And, in sufficient quantities, will get me pissed. It’s really not complicated.
