Have you ever heard about Birra Messina? It’s one of the many historical Italian local beers that over the years have gained a reputation throughout the country. Birra Messina was founded in 1923 as an independent brewery (originally called “Birra Trinacria”), but in 1988 it was bought by Heineken, which continued to brew and sell it with its name. Over the years the production was moved from the Sicilian town to the plants of the Dutch corporation which are scattered throughout the Italian peninsula (Massafra, Aosta, Bergamo, Cagliari). At this point you’d be asking yourself: what Birra Messina has to do with a product that is brewed somewhere else?
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