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	<title>Beer Chronicles &#187; marketing</title>
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		<title>On how light and music influence the way we drink</title>
		<link>http://www.beer-chronicles.com/articles-books-media/353/on-how-light-and-music-influence-the-way-we-drink/</link>
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		<pubDate>Fri, 29 Jan 2010 16:24:26 +0000</pubDate>
		<dc:creator>Andrea Turco</dc:creator>
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		<description><![CDATA[If you&#8217;re planning to open a pub (or if you already have one), remember to use blue or red lights and to turn up the music volume. The reason? Your customers will appreciate beer more and drink more. Yes, this sounds like a joke, but those are the conclusions, made easier, drawn from separate studies [...]]]></description>
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