Everyone knows Brewdog, the Scottish brewer that in a few years come into the limelight of the international brewing scene, becoming one of the best known brands in the circle thanks to an aggressive communication strategy and innovative productions. Perhaps not everyone knows that a small slice of the incredible success of Brewdog is due to a young Italian, Matteo Milan, who until a few months ago worked in a permanent position at the Scottish plant. After this experience, lasted a year and a half, now Matteo is back in Italy to become part of the staff of Birrificio del Ducato. I asked him some questions about his Scot adventure, trying to discover the secrets of Brewdog from an insider.
Feb
16
'10Introducing Matteo Milan, Brewdog Italian former brewer
Oct
22
'09Own your part of Brewdog
Another brilliant idea from those crazy guys at Brewdog brewery. Not another weird beer but a no precedent venture for a European micro-brewery. As you may read on their official blog, and on the Lorenzo Fortini’s Ales&Co. Society web-site as well, the brewery decided to sell 10.000 participating shares (the 9% of the whole) to anyone interested in purchasing them. Target of this venture the finance of an energy-saving self-sufficient brand new brewery.
